How much do the retailers take and how much do I keep?

Written by Bo Bennett on . Posted in Distribution: Retail Partners

This chart is accurate as of December 15, 2010.  Although some retailers take more than others, it is strongly suggested that you do not opt out of any retailer because of their take.  For example, Amazon takes a whopping 65% for books priced OVER $9.99 and less than $2.99 (otherwise they give a generous 70%!), but they have the best distribution.

  Retailer's Share Notes
iBookstore 30%  
Amazon 30% or 65%* 30% is the RETAILER'S SHARE if your book's retail price is between $2.99 - $9.99. For retail price below $2.99 or over $9.99, RETAILER'S SHARE is 65%.*
Sony ReaderStore 60%  
Barnes & Noble 35% or 60% For eBooks with a retail price at or between $2.99 and $9.99, 35% is B&N's share.
For eBooks with a retail price at or below $2.98 or at or greater than $10.00, 60% is B&N's share.
Kobo 45%*  This varies slightly based on country/currency in which the book is sold.
Google $48.05% Retailer's approximate share 25%

For any priced book.  The best place to send potential readers of your book

Baker and Taylor 55%

For books sold.  B&T also rents books and has a varying payment schedule for rentals.

All Others 55% keeps 15% of the NET profit from the books.  So for example, let's say your book sells for $9.99 at Amazon, and qualifies for the 70% royalty.  Amazon would pay $6.99; retains $1.05, and pays the author $5.94.

If you sell the same book through the sales page for your book at, you get to keep $7.49, as pays the author 75% (and we don't take 15% on top of that).

* Amazon Update: If you submit your book to us with a retail price between $2.99-$9.99, we will submit to Amazon with the 70% royalty option. If you request a suggested retail price book of less than $2.99, or over $9.99, we'll select the 35% royalty option.  Amazon's policies regarding the different royalty options, and the royalties they will pay in certain situations, are complex. For full details, please see their Sales & Reporting and Royalties FAQ.

Note also that Amazon adds a small "delivery" fee to books receiving the 70% royalty based on the file size. (See the second column of "Section C" on this chart details).

You may also wish to see this other FAQ related to Amazon.