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A Trilogy On Entrepreneurship: Creating the Enterprise: Book Two

Book Two guides entrepreneurs through establishing a new venture, covering organizational, legal, technical, and managerial aspects. It emphasizes creating a compelling business plan for investors and partners, and delves into investing, financing, and the valuation of businesses. The book concludes with crucial strategies on managing costs, profits, and risks for sustainable operation.

BUSINESS & ECONOMICS / Entrepreneurship; ; | Entrepreneurship | Eduardo A. Morato,
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A Trilogy On Entrepreneurship: Growing the Enterprise: Book Three

Book Three focuses on scaling businesses. It starts with the journey of three entrepreneurs and their growing ventures, offering lessons and a unique framework on enterprise growth. It covers marketing, operations, HR, and financial management in depth. The book also examines Asian family enterprises, providing insights on growth strategies and expansion models for ambitious entrepreneurs.

BUSINESS & ECONOMICS / Entrepreneurship; ; | Entrepreneurship | Eduardo A. Morato,
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A Trilogy On Entrepreneurship: Preparing for Entrepreneurship: Book One

Book One of A Trilogy on Entrepreneurship unveils a step-by-step guide for entrepreneurs on Opportunity Seeking, Screening, and Seizing. It begins with uncovering business ventures through creative thinking, assesses them with logical criteria, and focuses on differentiating the product in the market. Success hinges on Market Research, Marketing Toolkits, Customer Profiling, and Location Analysis, culminating in a systematic approach to New Product Development. This book lays the foundation for turning entrepreneurial dreams into reality.

BUSINESS & ECONOMICS / Entrepreneurship; ; | Entrepreneurship | Eduardo A. Morato,

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