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A Social Media Primer


By Karin Wills. This ebook is available in the following downloadable formats: epub (iPad, Nook, and most ebook readers), mobi (Amazon Kindle).

The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization.

This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization.

What you will find in this book:

-Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization.

-References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information.

What you won't find in this book:

-Charts, graphs, and statistics.

-Case studies.

-Details on how to use social media tools.

Price: $9.99


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Registered User Comments

Karin Wills
Wednesday, January 25, 2017 - 07:06:52 PM
When I wrote this book it was early days for thinking about employees using social media in the workplace; whether for personal use or in reference to the organization they worked for and it was relevant then. Now I believe it is outdated and most of what is suggested as good practices are either implemented or improved by many businesses now. I thank the readers who purchased this book and considered the role of social media in organizations. I am leaving this publication as history now.

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