By Michael Reynolds. This ebook is available in the following downloadable formats: pdf (for reading on PC or MAC), epub (iPad, Nook, and most ebook readers), mobi (Amazon Kindle).
You may be familiar with branding as it relates to companies and organizations. A company's brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands? The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.