Book Positioning That Sells

Book Positioning That Sells

How to Turn Your Expertise into a Clear, Credible, and Commercially Compelling Nonfiction Book

by Xavier N. Grant

Ebook
$2.99

Available formats: EPUB PDF

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About This Book

Turn Expertise into a Book Readers Want

Most nonfiction books do not fail because the author lacks expertise. They fail because that expertise is never translated into a form the market can quickly recognize, understand, and want.

Book Positioning That Sells shows nonfiction authors, consultants, coaches, and experts how to turn knowledge into a clear, credible, commercially compelling book concept.

This practical guide helps you:

  • Define the reader before you define the book
  • Distill your expertise into one strong core idea
  • Present your book in a way that feels relevant and easy to buy
  • Refine your concept so it supports your sales goals
  • Make your nonfiction book easier to market and explain
  • If you have valuable insight but struggle to make your book stand out, this book helps you shape that insight into a market-ready message that speaks to a real need and gives readers a reason to care.

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