The Book Marketing Blueprint

Publishing a book is only the beginning. The real challenge is helping the right readers discover it.

The Book Marketing Blueprint is a practical, evidence-led guide for authors who want to replace scattered promotion with a clear, sustainable marketing system. Rather than promising shortcuts, Steve Barker shows how to make informed decisions, test what works and build marketing around the readers most likely to value your books.

Inside, you'll learn how to:

• identify target readers and position your author brand;
• improve book discoverability with a website, SEO and email;
• create reader magnets and useful social-media content;
• use Amazon and Meta advertising more intelligently;
• approach reviewers, bloggers, podcasts and media;
• plan launches, pricing and promotions across eBook, paperback and audiobook formats;
• grow series and backlist sales; and
• measure costs, conversions and return on investment.

The appendix includes fourteen practical worksheets plus a completed campaign example, helping you turn the principles into an actionable book marketing plan.

Whether you're preparing your first book or improving an established catalogue, this blueprint provides a structured framework for sustainable author marketing while keeping time, budget and reader trust in view.