The Fifteen-Minute Home Page

Your home page is your front counter

For many local customers, your home page is the first place they meet you. They are often on a phone and often in a hurry. They want three answers fast: what you do, where you are and how to reach you. This short, practical book shows you how to make those answers easy to find.

In November 2026, Bo Bennett, PhD, checked 300 independent small-business home pages across New England and counted common, fixable gaps. Of the 218 pages that showed a phone number, 76 could not be tapped to call. One page in four had no main heading. Every figure is a plain count, and the limits of the study are explained.

Inside, you will learn how to:

• Turn your phone number into a tap-to-call link
• Write a page title, main heading and description that say what you do and where
• Update the footer year, check for the padlock and make the page fit a phone screen
• Add alt text and set how your link looks when someone shares it
• Keep your business details the same everywhere they appear
• Decide what to fix yourself and what to hand to a web helper

Each chapter ends with a short exercise you can do with your phone and your website builder. None of the fixes needs a rebuild, and the book makes no promises of rankings or sales. One chapter near the end describes the author's own marketing service.

This book was drafted with AI from the author's own words and material, then checked by the author.