The HR Trailblazer
Unlock the Potential of Your Employer Brand
by Christine McLeod, Jeff Waldman
Ebook
$7.49Available formats: MOBI PDF EPUB
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About This Book
HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.
This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
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