Your Job Is Your First Business

Start with the people who already trust you

If you are good at your job and wonder whether it could become a small business, this book suggests you start with a way in rather than a clever idea. A way in is someone who already knows you and has a problem you can fix.

Bo Bennett, PhD, explains the four parts of a real way in and a simple test you can run before you spend anything. He then walks through twenty sample plans for sample people in twenty professions. Each plan shows who might buy first, where the first ten customers might be found, a narrow offer, a smaller first step, the first 90 days and what to check before starting.

Inside you will find

• Plans for teachers, professors, nurses, pharmacists, therapists, trainers, chefs, electricians, mechanics, engineers, accountants, lawyers, real-estate agents, photographers, designers, musicians, salespeople, HR managers, assistants and veterans
• How to tell real commitments from kind compliments
• Plain cautions on licences, insurance, employer policies and the line between organizing and advising
• A short checklist for your first ten customers

The sample plans are starting points, not advice, and nothing here promises customers or income. One chapter describes the author's own business, and the rest of the book works without it.

This book was drafted with AI from the author's own words and material, then checked by the author.