Reputation for Sale
How Likes, Reviews, and Ratings Turned Public Approval into Profit
by Alexander H. Blackwell
Ebook
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About This Book
How Likes, Reviews, and Ratings Became a Business
Reputation for Sale shows how online trust was transformed into a measurable, monetized system that shapes consumer behavior, business strategy, and public opinion.
Alexander H. Blackwell explains how star ratings, reviews, follower counts, and other social proof signals became powerful shortcuts for decision-making—and profitable tools for the platforms that host them.
Inside, readers will discover:
Smart, timely, and accessible, this book helps readers understand how reputation is bought, engineered, and exploited online—and how to recognize the forces shaping their own choices.
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